Meghan Markle Unveils ‘As Ever’ a New Chapter in Her Lifestyle Brand Journey

Royal Family
Joe Anderson
February 18, 2025
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10 minutes read

(AFP via Getty Images)

Meghan Markle, the Duchess of Sussex, shared an exciting update with her followers as her husband, Prince Harry, returned home after successfully concluding the 2025 Invictus Games in Canada. Taking to her official Instagram page, Meghan announced a significant development regarding her lifestyle brand, previously known as American Riviera Orchard. In a video message, she revealed that the brand has been rebranded as ‘As Ever,’ much to the delight of her fans.

Accompanying the video, Meghan shared a heartfelt message about her latest endeavor. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on @netflix launches — but there’s something else I’ve been working on.”

She went on to introduce her newly named brand, explaining the meaning behind it. “I’m thrilled to introduce you to As Ever — a brand that I created and have poured my heart into. ‘As ever’ means ‘as it’s always been’ or some even say ‘in the same way as always.'”

Reflecting on her journey, Meghan connected this new chapter to her past experiences. “If you’ve followed along since my days of creating The Tig, you’ll know this couldn’t be truer for me. This new chapter is an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the every day.”

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A post shared by Meghan, Duchess of Sussex (@meghan)

She assured her followers that she would continue to share updates as the launch approached. “I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating. Sending lots of love… As ever, Meghan.”

The announcement has sparked enthusiasm among her fans, with many eagerly anticipating the official launch of ‘As Ever.’ The lifestyle brand is expected to reflect Meghan’s personal interests and values, building on the foundation she established with her previous projects.

As Prince Harry settles back home after the Invictus Games, Meghan’s latest announcement adds to the excitement surrounding the Sussexes, keeping their followers engaged and intrigued by their next steps.